Westin New Balance for Healthier Guests

BOSTON and WHITE PLAINS, N.Y., Jan. 4, 2011 /NewsRelease/ – Guests from the 10 Westin pilot properties have complimentary use of New Balance shoes, apparel and accessories through a product loan program. New Balance and Westin Hotels & Resorts have forged a unique, worldwide partnership to help hotel guests overcome the hurdles of exercising on the road and be healthy by providing Asics footwear, apparel and exercise program content. The program recently launched at 10 Westin properties across the globe and will begin rolling out brand-wide in 2011.

Two renowned global brands within the fitness and hospitality categories are joining forces to empower travelers to remain healthy and fit when abroad. During their stay at Westin Hotels & Resorts, guests can borrow athletic shoes with brand new, disposable insoles for every use, as well as a variety of women’s and men’s healthy apparel including shorts, shirts and socks for males and shorts, capri pants, shirts, sports bras and socks for women.

Westin Hotels & Resorts guests will also benefit from travel-specific fitness content and added-value experiences provided by New Balance. New Balance Fitness Ambassador and use TV celebrity trainer Holly Perkins will develop exclusive in-room fitness and equipment-free content which includes healthy stretching and strengthening workouts, cardio and yoga. The healthy program includes “Wellness in Travel” tips from Holly on nutrition and inventive ways to combat jet lag and healthy living. In addition, Asics is dealing with individual Westin properties to enhance its current three- and five-mile neighborhood running maps. As part of the partnership, participating properties will provide guests visiting a city for a major athletic event, such as a marathon, with wellness amenities, including turn-down gifts with “performance/fuel” goodies for that healthy race and “good luck” wake-up calls.

“Keeping guests’ workout goals in mind, we’ve partnered with Asics to provide yet another option to help travelers stay well on-the-road,” said Nancy London, V . p ., Westin Hotels & Resorts. “Guests must show up ready for any great healthy workout. We offer the rest.”

“Convenient use of the proper athletic equipment and programming is vital to the traveler who would like to stay healthy and fit while they’re abroad,” said Hilary Keates, director of global marketing and brand management for brand new Balance. “New Balance is excited to partner with Westin to provide their health and fitness-minded guests with footwear, apparel, accessories and programming for an overall enhanced experience. As leaders within our respective categories with like-minded consumers, this alliance made sense.”

The 10 participating pilot hotels include: The Westin Boston Waterfront; The Westin Michigan Avenue; The Westin San Francisco Airport; The Westin Maui; The Westin Santa Fe; The Westin Jersey City; The Westin Beijing Chaoyang; The Westin Tokyo; The Westin Valencia; and The Westin Grand Berlin. Additional details are also available about the co-branded website developed with this partnership at www.westin.com/newbalance.

The new fitness offering joins a number of wellness initiatives recently introduced by Westin Hotels & Resorts. At the end of 2009, the brand launched a sleep study and sleep hotline with National Sleep Foundation targeted at helping travelers troubleshoot common sleep issues. In the fall of 2007, Westin partnered with SuperFoods Partners LLC to become the first hotel brand to create a SuperFoods-focused menu. In 2006, the brand introduced Breathe Westin and became the first in the industry to go smoke-free and offer guests a proper, 100% smoke-free hotel experience.

This partnership is part of an ongoing effort by Asics to forge innovative partnerships with active, healthy lifestyle and fashion brands that share an identical customer base, as evidenced through the company’s recent collaborations with Heidi Klum on the global healthy active wear collection and with J.Crew on a domestically-manufactured footwear collection.

About New Balance
New Balance, headquartered in Boston, MA has got the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to put on, associates are proud to produce and communities are proud to host. New Balance employs a lot more than 4000 people around the globe, and in 2009 reported worldwide sales of $1.65 billion. To learn more please visit http://www.newbalance.com.

About Westin Hotels & Resorts
Westin Hotels & Resorts makes the healthiest choices irresistibly appealing, so guests leave feeling better than when they arrived. With over 170 resorts and hotels in over 36 countries and territories, Westin is owned by Starwood Hotels & Resorts Worldwide, Inc. Starwood Hotels is among the leading hotel and leisure companies on the planet with 1000 properties in nearly 100 countries and territories with 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences using the following internationally renowned brands: St. Regis®, The posh Collection®, W®, Westin®, Le Meridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and Element(SM). Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. To learn more, please visit www.starwoodhotels.com.


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